How the Tiger Got Its Stripes
In 2015, during a music-filled road trip to London, founders Tiger and Basil had the realisation that there was a gap in the market for affordable yet fabulous festival clothing (being avid festival goers themselves).
Months later, they embarked on an adventure to India, landing in Pushkar, Rajasthan. Enchanted by the vibrant treasures in local markets, they returned home inspired to share their finds through an online shop. Easy Tiger was born!
That summer when they returned to England, they released limited drops every few weeks which would sell out in minutes... they knew they were on to something! Tiger modelled, styled and managed the instagram and Basil photographed and made a website. It was the beginning of something magical.
By the end of Summer 2015, they had sold every last item they bought in India and had made the money back to travel again. This time to the wonderful vibrant country of Thailand...
In Bangkok, Tiger and Basil explored local markets, intending to continue their strategy from India - finding unique treasures to sell in limited drops. However, fate intervened when they discovered a dazzling array of sequins. Tiger was in heaven and new inspiration emerged, kickstarting the journey of designing her own signature sequin pieces that have become symbolic of Easy Tiger.
Eight years later, they continue collaborating with the same small team in Thailand, grateful for the serendipitous discovery that launched their journey.
Fast forward to present day, and Easy Tiger is entering a new era - one that honours our roots in bold, statement sequins.
As our community has evolved, so have we - refining our design process, elevating quality, and crafting timeless silhouettes for the girls and gays who remain our eternal muse. You are, and always will be, the heart of Easy Tiger.
EASY TIGER TIMELINE
2016
The humble begginings of Easy Tiger. Hand picking treasures in India.
2017
Meeting Tuk in Thailand which led to creating our first sell out sequin collection.
2018
Collaborated with Gypsy Shrine and travelled to the Sahara desert to shoot some magic.
2020
Covid hit and with festivals cancelled we started creating our first ready to wear collection.
2023
Shot an iconic campaign in Ibiza for the iconic 'vegas' collection'.
PRESENT
Sequins reign again — reimagined for the icons who’ve grown with us. Elevated, refined, and made to turn heads. EASY TIGER 2.0 was born.